Knowing what's out there is half the battle, but figuring out which project, concept, technology, and specific team is the best choice is what makes the difference.
An initial coin offering (ICO) is a fundraising method that trades future crypto coins for cryptocurrencies which have an immediate, liquid value. The motivation for investors of an ICO is they anticipate that the price of the token at ICO will be much lower than in the future and they can sell it at a profit.
Research each team member, look relevant experience and visit their LinkedIn profiles. Check for famous names among the advisory board.
Stage of the project and VC investments
Which stage is the project in? Prefer projects which have some working code. Check Github for this. Top ICOs always have a GitHub account.
A good cryptocurrency project will have its token distribution transparent on the website along with a roadmap.
Evaluate the Whitepaper
Most investors actually do not even read the whitepaper, and it contains all the necessary information about the upcoming ICO. Take a look at it thoroughly. Look for spelling or grammar errors.
The Bottom Line
Investigate, research and read as all the available information about an upcoming ICO before making an investment decision. Check ICO Ranking sites such as ours to get an opinon of an expert.